Activity: Public engagement and outreach › Affiliation to non-academic organisation
Fudge Kitchen, a confectioner with retail premises, was affected by Covid pandemic and saw the shift to sales via its online website increased as physical stores closed. Strategically the business was not organised as an online business and needed some advice and direction about how to transition to an online business to reach its sales targets.
The project resulted in an audit of its online business that identified challenges in its product volumes, marketing strategy, marketing team and business focus. Recommendations included outsourcing to agencies and continued advisory to vet the teams.