Henan Agricultural University

Serenella Massidda (Visiting researcher)

Centre for Research in Arts and Creative Exchange

Activity: Visiting an external institution › Visiting an external academic institution

Description

Global Series of Talks on Audiovisual Translation

Estimated audience numbers (if applicable)

100

Period	24 Sept 2022
Visiting	Henan Agricultural University
Degree of Recognition	International

Keywords

Fansubbing
Fan practices
Audiovisual Translation
Subtitling
Digital age
Translation

Documents & Links

640
File: image/jpeg, 200 KB
Type: Cartographic/Map material

Fansubbing: Concepts and Practice In the first two decades of the new millennium, translation practices have witnessed a plethora of transformations at various levels: technological, digital, virtual, social, mediatic and cinematic. From the advent of the Web 2.0 to cloud computing, the boom of video streaming on demand (SVoD) and the shift from cable to Internet TV: these epochal breakthroughs have concurred to accommodate as well as modify the needs of multifaceted audiences and users worldwide. Once lost in their passive roles of spectators constrained and controlled by traditional cable TV, new global audiences are now offered more they could ever dream, with streaming anticipating their own needs. In turn, the nature of participatory fan culture has changed accordingly: once a necessary evil able to make foreign products accessible in the local language, fansubbing practices, as of now, have no raison d’être anymore. This seminar wants to shed light on the outcome of fansubbing activities in the age of streaming, focusing on the geolocalization of fan practices worldwide, the legal and ethical dimension of the phenomenon and future trends and creative pathway traced by the Web 2.0. This seminar will also provide the audience with information regarding the background context of the phenomenon: the history of fansubbing, fansubbing communities and their modi operandi and manifestation. The seminar will be of interest to academic, and research students in particular as it will focus on applied research studies on fan practices within AVT.