Funding fall in female-led firms

Press/Media: Press / Media


"Unconscious biases with regard to female entre­preneurs could be based on how women have been, or are continued to be, portrayed in society,” Naren­dran said.

"Constant reinforcements of what is “feminine” and what is “masculine” allows for society to ex­pect, and thus reinforce women to be shy, diffident, needing guidance and protection, particularly in Asian cultures. This bias then acts as a heuristic (a mental shortcut) to make decisions about their ability, capability and potential.  

“Luckily, research also indicates that uncon­scious biases can be gradually unlearned. The suc­cess stories and powerful networks which support women to feel more confident will offset biases in how women think and feel about themselves.”  

Period13 Apr 2018

Media contributions


Media contributions