Marketing, Retail and Supply Chain Management

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Projects

Research Output

A broader view on brands’ growth and decline

Formisano, M., Pauwels, K. & Zarantonello, L., 1 Mar 2020, In : International Journal of Market Research. 62, 2, p. 127-138

Research output: Contribution to journalArticle

Open Access
File
178 Downloads (Pure)

An Experiential View of Food Design Thinking: Expanding Consumer Centricity for Food Well-Being

Zarantonello, L. & Schmitt, B. H., 2020, (Accepted/In press) Design Thinking for Food Well-Being. Batat, W. (ed.). Springer New York

Research output: Chapter in Book/Report/Conference proceedingChapter

How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries

Zarantonello, L., Grappi, S., Formisano, M. & Brakus, J. J., 9 Mar 2020, (Accepted/In press) In : International Marketing Review.

Research output: Contribution to journalArticle

Prizes

Best SERVSIG Conference Paper Award-Finalist

Oznur Yurt (Recipient), Tuncdan Baltacioglu (Recipient) & Ebru Aglamaz (Recipient), 16 Jun 2018

Prize: Prize (including medals and awards)

File

D2 of the UKPSF and Fellowship of the HEA

Oznur Yurt (Recipient), 28 Sep 2017

Prize: Fellowship awarded competitively

Activities

  • 6 Publication peer-review
  • 4 Editorial activity
  • 1 Participation in conference
  • 1 Membership of committee

Journal of Remanufacturing (Journal)

Oznur Yurt (Peer reviewer)
5 Mar 20195 Apr 2019

Activity: Publication peer-review and editorial workPublication peer-review

16th International Logistics and Supply Chain Congress (Event)

Oznur Yurt (Member)
18 Oct 201820 Oct 2018

Activity: MembershipMembership of committee

Event Management (Journal)

Oznur Yurt (Peer reviewer)
20 Sep 201820 Oct 2018

Activity: Publication peer-review and editorial workPublication peer-review