Research output per year
Research output per year
Professor
124, Southlands College Queen's Building London
Research activity per year
PhD, MBA, BA
Professor Chen’s publications have appeared in the top marketing and tourism journals, such as the Annals of Tourism Research, International Journal of Hospitality Management and European Journal of Marketing. Her research interests include consumer behaviour in tourism and tourist decision-making.
Business Research Method
Professor Annie Chen's research is wide-ranging and include consumer decision making and behaviour, destination marketing, and services management. Within these broad areas, her main foci of interest are the consumer psychology of tourism and hospitality with particular reference to tourist destination image, place branding and travel motivations and consumer emotion. She is also interested in service marketing and has particular strengths in quantitative research methods including structural equation modelling. Professor Chen spent around 10 years working in the private sector in a variety of marketing roles, including as customer service manager at B&Q and in aviation industry. She serves at editorial board for JHTR. Prof. Chen has published extensively in, and reviews for, a range of international top journals and has supervised PhD candidate(s) through completion. Some of research projects are funded by BA and MOST. The findings have informed government, DMO and hotel management decision making in relation to tourism development, destination marketing and customer services.
External Examiner, University of Greenwich
2020 → …
External Examiner , University of Kent
2017 → …
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Annie Chen (Guest editor)
Activity: Publication peer-review and editorial work › Editorial Activity
Annie Chen (Editorial board member)
Activity: Publication peer-review and editorial work › Editorial Activity