Chris Jones

Chris Jones

Senior Lecturer in Marketing.Roehampton Business School, Roehampton University | London | SW15 5PU |

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Personal profile


I am a Senior lecturer in marketing in the Faculty of Business and Law. In addition to being a practitioner pedagogue whose specialism is marketing effectiveness and behavioural change. I deliver several modules in the business school at both postgraduate and undergraduate level including Strategic Marketing, Principles of Marketing, Contemporary Issues in Management, Digital Emerging Issues, Managing Innovation and supervising postgraduate dissertation students. In addition to my pedagogic responsibilities I have a keen research interests in marketing effectiveness as a field of study and its potential impact on improving Afro-Caribbean SMEs commercial outcome and their sustained viability. To this end my doctoral research focusses specifically on these two areas of interests. I also provide consultancy services to a number of minoritised and Afro-Caribbean business owners and how to improve their marketing capacity, capability and commercial outcomes within the paradigm and context of resource contraints which is a omnipresent issue for these and other SMEs

My other area of interests are:


  • Afro-Caribbean Entrepreneurs marketing effectiveness practices


  • The difference in profitability between entities that utilises short-term (6 months or less) and long-term(12 months or more) marketing communications within the Afro-Caribbean entrepreneurial community


  • The effectiveness of emotional marketing communication campaigns on Afro-Caribbean owned businesses


  • Application of Behavioural economics in marketing to improve commercial outcomes.


  • The application of commercial empirical evidence in marketing communications and planning 


Education/Academic qualification

Marketing, PhD, University of Sunderland

3 Feb 202031 Mar 2023

Award Date: 31 Mar 2023

Management , MBA, London metropolitan University

18 Sep 201014 May 2012

Award Date: 28 May 2012

Banking , MA, London Metropolitan University

14 Sep 200917 Jul 2010

Award Date: 17 Jul 2010

Business Management, BA (Hons), Thames Valley University (now the University of West London)

30 Sep 200420 Jul 2007

Award Date: 20 Jul 2007

External positions

Postgraduate research supervisor , University of Sunderland

30 Aug 2022 → …