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Personal profile


Dr Souad Slyman is currently the Interim Deputy Head of MOSI (Marketing, Operations, Supply Chain and Innovation) cluster group. Souad is a highly experienced business computing educator & researcher. She is also a business co-owner and worked in clothing and food retail business industry for many years before joining academia. Souad has a multidisciplinary scientific, educational and business background, starting with 1st class degree in Mathematics and Computing (BSc), continued with Master's of Arts in Education (MA) and a PhD in Computer Science in game studies, design and development from Goldsmiths, University of London. Prior to joining Roehampton, Souad took various roles from Business Manager, Visiting Lecturer, Mathematics & Computing Teacher to a Community Interpreter. Souad's research focuses on evaluating the impact of simulation games that is purposefully designed to improve learning, attitudes and skills, in a range of academic areas (Business Simulation Games, Consumer Behaviour/ Experience, Graduate Employment, Business Leadership, Management and Social Change). She focused on business marketing simulation games and ways of improving business graduate employability skills using digital technology. Souad is an expert in quantitative, qualitative and mixed research methods, and she is keen to explore potential research partnerships in this area/ interesting projects. Souad's current research is on AI in business education and ways of enhancing teaching, learning and assessment in HE, and overall student experiences and outcomes.


·        PhD in Computer Science

·        MA in Mathematics Education (Merit)

·        BSc (Hons) in Mathematics and Computing (1st Class)

·        SFHEA

·        MIET

Research interests

  • Marketing Analytics.
  • Digital Marketing.
  • Digital Advertising and Personalization.
  • Game-Based Learning for Teaching, Learning and Assessment.
  • Marketing Simulation Games and Employability skills.
  • Innovation and New Technology (in all aspects or a specific field to better understand business organisations and consumer marketing experience, for instance AI, VR/MR/AR to optimise performance, increase brand awareness and profitability).

Research projects

Slyman, S., (2025) Acumenous Game-Based Learning in Simulation Games: Transforming Fears of Mathematics and Statistics Education, Routledge [Taylor & Francis Group], [Forthcoming]

Slyman, S., (2024) AI, reskilling and upskilling the UK workforce, a review of the literature. In: The Learning and Teaching Summit, University of Roehampton, London.

Vold, T., Kionig, L. Bergum, S. Slyman, S. (2023) Entrepreneurs creating entrepreneurs – retailer supporting the forming of micro businesses. In: 18th European Conference on Innovation & Entrepreneurship, Portugal.

Vold, T., Slyman, S., Kionig, L. (2023) Utilizing outdoor quiz game in secondary school – teachers’ perceptions of Usefulness. In: 17th European Conference on Games Based Learning, Enschede, The Netherlands

Slyman, S., M. Gillies & V. Lytra, (2022) Developing an Evaluation Framework for Educational Simulation Roleplay Games. In: 16th European Conference on Games Based Learning, Portugal.

Slyman, S., (2022) Acumenous Game-Based Learning in Simulation Games and Applied Statistics. PhD Thesis, Goldsmiths, University of London.

Slyman, S., M. Gillies & J. Jessel (2019) Acumenous or Inquisitional? Towards a New Theoretical Lens within Games Learning. In: 13th European Conference on Games Based Learning, University of South Denmark, Odense, Denmark. ISBN:978-1-912764-37-2.

Slyman, S., M. Gillies & J. Jessel (2019) Game-Based Learning to engage students with Applied Statistics using a Simulation Roleplay Game. In: 9th Irish Conference on Games Based Learning, Cork, Ireland.

Slyman, S., (2019) Self-efficacy in Mathematics, Programming and Game-based learning. In: Business Research Seminar, University of Roehampton, London.

Slyman, S., (2018) Games Based Learning in Universities, a Life Learning Experience. Business Expert Press Expert Insights Publishing: New York. ISBN:978-1-94819-801-1.

Slyman, S., (2017) Change Management in Adult Education. Business Expert Press Expert Insights Publishing: New York. ISBN: 978-1-94819-802-8.

Dwyer, J., S. Slyman(2016) An Introduction to Quantitative Methods for Business Research. Algana Publishing; London; 200 pages; ISBN−13: 9781907934094.

Slyman, S., (2019) Why change attitudes towards mathematics. In: TedxGul, London, Goldsmiths, University of London. Available at: https://www.youtube.com/watch?v=leNDJMNJoNY

Slyman, S., (2018) Understanding Fractions: “How Can I Motivate Adult Learners Struggling in their Mathematics Classes?”. In: British Educational Research Association Annual Conference, University of Northumbria, Newcastle.

Slyman, S., (2018) “I hate maths” An investigation of adults’ attitudes towards mathematics in the context of learningIn: Business Research Seminar, University of Roehampton, London.

Slyman, S., (2016) Becoming a 21st Century Graduate, “Using Technology to Support Learning: How Can Teaching Practice be Enhanced/ Developed?. In: Annual Learning and Teaching Conference, University of Roehampton, London.

Slyman, S., (2016) “Vehicle for Thought” with a Multidisciplinary, Cross Institutional Panel Triad entitled, “Design for Behaviour Change”. In: Annual Goldsmiths’ Graduate Festival, Goldsmiths, University of London.

Slyman, S., (2014) “I Hate Maths! An Investigation into Students’ Attitudes towards Mathematics, MA Thesis Dissertation, University of Roehampton.




Professional affiliations

Member of the Centre for Sustainability and Research Management

Senior Fellow of Higher Education Academy (SFHEA).

Member of Institution of Engineering and Technology (MIET).

Committee Member of the European Knowledge Management Conference.

Committee Member of the European Games Based Learning Conference.


Current Teaching

  • Data and Analytics for Marketers, MSc Postgraduates
  • Applied Research and Consultancy, MBA Postgraduates
  • Business Data Analysis, 1st year Undergraduates

Previous Teaching

  • Social Media and Influences, MSc Postgraduates.
  • Web Development and UX, MSc/MA  Postgraduates.

  • Digital Marketing Practice, MSc Postgraduates.
  • Business and Management Dissertation, 3rd year Undergraduates.
  • Digital Marketing, 2nd year Undergraduates.
  • Business Research Methods, 3rd year Undergraduates.

  • Business Data Analysis, 1st year Undergraduates.

  • Project Management, 2nd year Undergraduates.

  • Basic Web Design, 1st year Undergraduates (Founder and Developer).

  • Business Research Methods, 2nd year Undergraduates.

  • Applied Statistics, 3rd year Undergraduates.

  • Quantitative Research Method, 3rd year Undergraduates.
  • Business Organisation & Environment in Global context, 1st Year Undergraduates.

  • Business Data Analysing Information, 1st year Undergraduates.

  • Principles of Geopolitics, 1st year Undergraduates.

  • Computing Creative Environment, 1st year Undergraduates.

  • Operation Mathematics [or Mathematics Functional Skills],  (Founder and Developer).

  • Business Extended Project, Foundation Level.


Consultancy work

Supervision: MSc students and final year undergraduates.

  • The impact of Gender Inequality on Industries (Ryanair).
  • A critical examination of the importance of small-medium sized businesses (SMEs) and the failure they face in the UK.
  • What Economic and Political Relationship Should Replace European Union Membership for The United Kingdom’s Departure?
  • Does the use of Technology Strengthen or Weaken People’s Existing Offline Relationships?
  • An Investigation into Social Media Perception of Body Image, Celebrity Endorsement and Negative Body Effects in Women.
  • Assessing the Effects of Video Games as an educational Learning Tool.
  • An Analysis of The Impact Social Media Has on Love A Slice.
  • The Impact of Mobile Applications in the Retail Business.
  • Impact of Social Media and Mobile Applications on Business Growth.
  • Does the Use of Positive Reinforcement Motivate Staff to Work Better?
  • Social media’s response to complain and organisation image, Twitter.
  • Marketing Strategies, health eating and organic food.


External positions

External Examiner in Computing, Canterbury Christ Church University

Sept 2022Aug 2025

External Examiner in Business and Computing, Sheffield Hallam University

Sept 2022Sept 2025

External Examiner in Business & Computing, Kingston University

Sept 2018Sept 2022