Dr Souad Slyman is a Senior Academic focused on leadership, programme delivery & applied research, and former Interim Deputy Head of the MOSI (Marketing, Operations, Supply Chain and Innovation) cluster at the University of Roehampton. Her teaching, leadership and scholarly work span artificial intelligence, digital innovation, entrepreneurship, simulation technologies, and data-informed pedagogy within business and management education.

She has extensive (25+) experience leading and contributing to undergraduate and postgraduate provision, including academic portfolio development, employer-engaged curriculum design, quality assurance, and academic staff development. Her work focuses on enhancing student experience, employability, and inclusive educational practice through evidence-informed approaches and cross-sector collaboration.

Dr Slyman’s current programme of work includes initiatives that support women’s skills development and progression in intelligent systems and entrepreneurship, alongside research interests in responsible AI, technology-enabled entrepreneurship, learning analytics, and simulation for management education. She is the Founder and Strategic Lead (governance-led) of AWEiSE (Acumenous Women Empowerment in Intelligent Systems & Entrepreneurship), a not-for-profit community of practice working with universities, industry, and public stakeholders to support underrepresented and marginalised women's skills development, employability and progression.

She is an active mentor and supervisor, supporting students, colleagues, and early career researchers, and is committed to advancing inclusive, impactful education that informs organisational practice and societal outcomes.

·        PhD in Computer Science

·        MA in Mathematics Education (Merit)

·        BSc (Hons) in Mathematics and Computing (1st Class)

·        SFHEA

·        MIET

• Marketing Analytics.
• Artificial Intelligence/ Educational Technology for Better Learning Experiences and Student Outcomes.
• Marketing Simulation Games and Employability skills.
• Innovation and New Technology (in all aspects or a specific field to better understand business organisations and consumer experiences, for instance AI, VR/MR/AR to optimise performance or outcomes, increase brand awareness and profitability).
• Women in Intelligent Systems and Entrepreneurships.

Slyman, S., (2025) Acumenous Game-Based Learning in Simulation Games: Transforming Fears of Mathematics and Statistics Education, [Taylor & Francis Group], ISBN: 9781032717265. Available at: https://www.routledge.com

Slyman, S., Vold, T. (2024) Simulation vs Quiz Game-Based Learning to Teaching Business Data Analytics Courses In HE. In: 19th European Game-Based Learning Conference.

Slyman, S., (2024) AI, reskilling and upskilling the UK workforce, a review of the literature. In: The Learning and Teaching Summit, University of Roehampton, London. A lecture in the Summit and A LinkedIn Post Available at: https://www.linkedin.com/feed/update/urn:li:activity:7154907599585374211/

Vold,T.  Hagen R.E, Slyman, S.  Haave, H.M,  Henriksen, Ø.H (2024) Utilizing a Digital Escape Room to Improve Students’ Grasp and Understanding of Qualitative Research Methods. In: 19th European Game-Based Learning Conference. DOI:https://doi.org/10.34190/ecgbl.18.1.3066

Haave, H., Slyman, S. Vold, T.  (2024) Traditional Quizzing with a Twist– involving university students in the development process. In: 19th European Game-Based Learning Conference. DOI: https://doi.org/10.34190/ecgbl.18.1.2992 

Vold, T., Kionig, L. Bergum, S. Slyman, S. (2023) Entrepreneurs creating entrepreneurs – retailer supporting the forming of micro businesses. In: 18th European Conference on Innovation & Entrepreneurship. DOI: https://doi.org/10.34190/ecie.18.2.1855

Vold, T., Slyman, S., Kionig, L. (2023) Utilizing outdoor quiz game in secondary school – teachers’ perceptions of Usefulness. In: 17th European Conference on Games Based Learning, Enschede, The Netherlands. DOI: https://doi.org/10.34190/ecgbl.17.1.1809

Slyman, S., M. Gillies & V. Lytra, (2022) Developing an Evaluation Framework for Educational Simulation Roleplay Games. In: 16^th European Conference on Games Based Learning.DOI:https://doi.org/10.34190/ecgbl.16.1.363

Slyman, S., (2022) Acumenous Game-Based Learning in Simulation Games and Applied Statistics. PhD Thesis, Goldsmiths, University of London. DOI:https://doi.org/10.25602/GOLD.00031502

Slyman, S., M. Gillies & J. Jessel (2019) Acumenous or Inquisitional? Towards a New Theoretical Lens within Games Learning. In: 13^th European Conference on Games Based Learning, University of South Denmark, Odense, Denmark. ISBN:978-1-912764-37-2. DOI: 10.34190/GBL.19.055

Slyman, S., M. Gillies & J. Jessel (2019) Game-Based Learning to engage students with Applied Statistics using a Simulation Roleplay Game. In: 9^th Irish Conference on Games Based Learning, Cork, Ireland.

Slyman, S., (2019) Self-efficacy in Mathematics, Programming and Game-based learning”. In: Business Research Seminar, University of Roehampton, London.

Slyman, S., (2018) Games Based Learning in Universities, a Life Learning Experience. Business Expert Press Expert Insights Publishing: New York. ISBN:978-1-94819-801-1.

Slyman, S., (2017) Change Management in Adult Education. Business Expert Press Expert Insights Publishing: New York. ISBN: 978-1-94819-802-8.

Dwyer, J., S. Slyman, (2016) An Introduction to Quantitative Methods for Business Research. Algana Publishing; London; 200 pages; ISBN−13: 9781907934094.

Slyman, S., (2019) Why change attitudes towards mathematics. In: TedxGul, London, Goldsmiths, University of London. Available at: https://www.youtube.com/watch?v=leNDJMNJoNY

Slyman, S., (2018) Understanding Fractions: “How Can I Motivate Adult Learners Struggling in their Mathematics Classes?”. In: British Educational Research Association Annual Conference, University of Northumbria, Newcastle.

Slyman, S., (2018) “I hate maths” An investigation of adults’ attitudes towards mathematics in the context of learning. In: Business Research Seminar, University of Roehampton, London.

Slyman, S., (2016) Becoming a 21^st Century Graduate, “Using Technology to Support Learning: How Can Teaching Practice be Enhanced/ Developed?”. In: Annual Learning and Teaching Conference, University of Roehampton, London.

Slyman, S., (2016) “Vehicle for Thought” with a Multidisciplinary, Cross Institutional Panel Triad entitled, “Design for Behaviour Change”. In: Annual Goldsmiths’ Graduate Festival, Goldsmiths, University of London.

Slyman, S., (2014) “I Hate Maths!” An Investigation into Students’ Attitudes towards Mathematics, MA Thesis Dissertation, University of Roehampton.

Member of the Centre for Sustainability and Research Management

Senior Fellow of Higher Education Academy (SFHEA).

Member of Institution of Engineering and Technology (MIET).

Committee Member of the European Knowledge Management Conference.

Committee Member of the European Games Based Learning Conference.

Current Teaching

• Data and Analytics for Marketers, MSc Postgraduates
• Applied Research and Consultancy, MBA Postgraduates
• Strategic Marketing, MSc Postgraduates
• Business Data Analysis, 1^st year Undergraduates

Previous Teaching

• Social Media and Influences, MSc Postgraduates.

• Web Development and UX, MSc/MA  Postgraduates.

• Digital Marketing Practice, MSc Postgraduates.
• Business and Management Dissertation, 3^rd year Undergraduates.
• Digital Marketing, 2^nd year Undergraduates.

• Business Research Methods, 3^rd year Undergraduates.

• Business Data Analysis (Module Developer), 1^st year Undergraduates.

• Project Management, 2^nd year Undergraduates.

• Basic Web Design, 1^st year Undergraduates (Founder and Developer).

• Business Research Methods, 2^nd year Undergraduates.

• Applied Statistics, 3^rd year Undergraduates.

• Quantitative Research Method, 3^rd year Undergraduates.

• Business Organisation & Environment in Global context, 1^st Year Undergraduates.

• Business Data Analysing Information, 1^st year Undergraduates.

• Principles of Geopolitics, 1^st year Undergraduates.

• Computing Creative Environment, 1^st year Undergraduates.

• Operation Mathematics [or Mathematics Functional Skills],  (Founder and Developer).

• Business Extended Project, Foundation Level.

Supervision: MSc students and final year undergraduates.

• The impact of Gender Inequality on Industries (Ryanair).
• A critical examination of the importance of small-medium sized businesses (SMEs) and the failure they face in the UK.
• What Economic and Political Relationship Should Replace European Union Membership for The United Kingdom’s Departure?
• Does the use of Technology Strengthen or Weaken People’s Existing Offline Relationships?
• An Investigation into Social Media Perception of Body Image, Celebrity Endorsement and Negative Body Effects in Women.
• Assessing the Effects of Video Games as an educational Learning Tool.
• An Analysis of The Impact Social Media Has on Love A Slice.
• The Impact of Mobile Applications in the Retail Business.
• Impact of Social Media and Mobile Applications on Business Growth.
• Does the Use of Positive Reinforcement Motivate Staff to Work Better?
• Social media’s response to complain and organisation image, Twitter.
• Marketing Strategies, health eating and organic food.