Business School

Visiting address
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Phone: +44 (0)20 8392 3475


Elaine has been Professor of Accounting and Management at Roehampton since 2010 and was also the Director of the Business School from 2010 to 2014. She is currently leading the PhD programme in the Business School and working on her research on strategic investment decision making. She is module convener for two level 6 modules in accounting, Audit Practice and Ethics (Autumn semester) and Accounting for Decision-making (Spring semester).

She has almost 30 years of experience in higher education, including more than 20 years as a manager as well as an academic.

Prior to that Elaine worked in accountancy practice as an auditor, accountant, consultant and manager.



Research interests

Elaine's research is focussed upon how managers make sense of risky business propositions and prospective projects, and how they interact with other organisational members and external parties in reaching strategic investment decisions. This research is located within the field of management control and links to strategy implementation and project management. Elaine's work draws on theories from psychology, e.g. cognition, and increasingly from sociology, e.g. structuration. Her aim is to develop practice-based theory on strategic investment decision-making (SIDM) that acknowledges both the psychology of managerial judgement and the social context of decision-making processes. She is currently exploring the influence of different forms of ownership on SIDM.

Research projects

Elaine is currently leading a project on the nexus of advanced performance measurment systems and information for strategic investment project appraisal funded by the ICEAW charitable trust.

Elaine has previusly carried out research on risk assessment in project appraisal funded by commercial enterprises such as Christian Salveson PLC (1999-2003) and on managerial judgement by professional bodies such as CIMA (2004-2006). She is the current chair of a research network, the Management Control Association.

Doctoral students currently under Elaine's supervision include

Thinh Gia Hoang - the impact of integrated reporting on the role of management accountants

Professional affiliations

Elaine is a Fellow of ACCA, CIM, CMI, RSA and the HEA

She is also a member of the British Accounting & Finance Association (BAFA) and was chair of the Committee of Departments of Accounting & Finance (CDAF, formerly known as CHA) from 2005 to 2009.

Consultancy work

Elaine has undertaken consultancy and corporate development projects for a range of clients including Richard Burbidge plc, Peterborough Software plc, Scania (GB) Ltd, ABR Foods Ltd, Bedfordshire County Council, Shoosmiths, FKI plc, NHS London hospitals and EuroPoolSystem International BV as well as professional bodies such as CIMA.

From accounting information systems and financial applications to education and training and strategic risk management.


Accounting for Decision Making

Audit Practice and Ethics

Management Research Methods


Research outputs

  1. Accounting for strategic investment decision-making under extreme uncertainty

    Research output: Contribution to journalArticle

  2. Feel the Risk: strategic investment decisions in an uncertain world

    Research output: Chapter in Book/Report/Conference proceedingChapter

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