Fasih Khalid

I am a Lecturer in Marketing at Roehampton University, where I bring a strong focus on digital marketing to my teaching and research. I hold a Doctor of Business Administration (DBA) from the University of the West of Scotland, where my research centered on employing green process innovation in small packaging companies to achieve long-term sustainability. 

My academic journey includes an MSc in Marketing and Brand Management from Brunel University London and a BA (Hons) in Business Management from Cardiff School of Technologies, Cardiff Metropolitan University, Cardiff, UK. Additionally, I am a Fellow of the Higher Education Academy (FHEA), underscoring my commitment to high-quality education.

My passion for digital marketing drives my work, and I have developed strong skills in areas such as online advertising, social media strategy, and data analytics. This enthusiasm informs my teaching and research, enabling me to contribute meaningfully to the evolving landscape of digital marketing.

My research interests are centered around digital marketing, artificial intelligence (AI), e-commerce, and sustainability. I am particularly focused on how AI and digital technologies are transforming marketing strategies and consumer behavior, with a strong emphasis on sustainability. 

I am a Fellow of the Higher Education Academy (FHEA), a designation that recognizes my commitment to and excellence in teaching within higher education. This affiliation highlights my dedication to fostering high-quality learning environments and supporting student development in the field of marketing and beyond.