20032020

Research output per year

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Personal profile

Biography

Lia Zarantonello is Professor of Marketing at Roehampton University Business School in London. Previously, she held appointments at University of Bath School of Management (UK), IÉSEG School of Management (France), Bocconi University (Italy) and LUISS University (Italy). She has also been visiting scholar at Columbia University (USA), University of Michigan (USA) and Nanyang Technological University (Singapore).

Her research interests are in the field of brand management and consumer psychology with a focus on brand experience and emotions, scale development and measurement of brand performance, international branding and marketing communications.

She has published in international peer-reviewed journals such as the Journal of Marketing, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the International Marketing Review, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Brand Management.

In 2015 she co-authored, for Routledge, the first Handbook of Brand Management Scales.

She is Associate Editor of the Journal of Business Research and sits on the Editorial Boards of the Journal of Advertising Research, the Journal of Interactive Marketing, the Journal of Brand Management, the Journal of Product & Brand Management.

Qualifications

BA, MA, PhD

External positions

External Examiner, Leeds University

1 Sep 2016 → …

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

A broader view on brands’ growth and decline

Formisano, M., Pauwels, K. & Zarantonello, L., 1 Mar 2020, In : International Journal of Market Research. 62, 2, p. 127-138

Research output: Contribution to journalArticle

Open Access
File
193 Downloads (Pure)

An Experiential View of Food Design Thinking: Expanding Consumer Centricity for Food Well-Being

Zarantonello, L. & Schmitt, B. H., 2020, (Accepted/In press) Design Thinking for Food Well-Being. Batat, W. (ed.). Springer New York

Research output: Chapter in Book/Report/Conference proceedingChapter

How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility

Andreini, D., Fetscherin, M. & Zarantonello, L., 26 Feb 2020, In : Journal of Advertising Research.

Research output: Contribution to journalArticle

Open Access
File

How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries

Zarantonello, L., Grappi, S., Formisano, M. & Brakus, J. J., 25 Apr 2020, In : International Marketing Review.

Research output: Contribution to journalArticle

Open Access
File
1 Downloads (Pure)

Psychological underpinnings of brands

Bagozzi, R. P., Romani, S., Grappi, S. & Zarantonello, L., 27 May 2020, (Accepted/In press) In : Annual Review of Psychology.

Research output: Contribution to journalArticle

File
1 Downloads (Pure)

Activities

  • 6 Editorial Activity

International Journal of Market Research (Journal)

Lia Zarantonello (Editorial board member)

2019 → …

Activity: Publication peer-review and editorial workEditorial Activity

Journal of Business Research (Journal)

Lia Zarantonello (Editor)

2018

Activity: Publication peer-review and editorial workEditorial Activity

Journal of Brand Management (Journal)

Lia Zarantonello (Editorial board member)

2017 → …

Activity: Publication peer-review and editorial workEditorial Activity

Journal of Product & Brand Management (Journal)

Lia Zarantonello (Editorial board member)

2017 → …

Activity: Publication peer-review and editorial workEditorial Activity

Journal of Interactive Marketing (Journal)

Lia Zarantonello (Editorial board member)

2017

Activity: Publication peer-review and editorial workEditorial Activity