Lia Zarantonello is a Professor of Marketing at Roehampton University, Faculty of Business and Law. Previously, she held positions at the University of Bath School of Management (UK), IÉSEG School of Management (France), Bocconi University (Italy), and LUISS University (Italy). She has also been a visiting scholar at Columbia University (USA), the University of Michigan (USA), and Nanyang Technological University (Singapore).

Her research focuses on brand management and consumer psychology, emphasizing brand experience, consumer emotions and well-being, scale development, and marketing communication. She has published in prestigious journals such as the Journal of Marketing, Journal of Consumer Psychology, International Journal of Research in Marketing, International Marketing Review, Journal of Advertising Research, International Journal of Advertising, and Journal of Brand Management.

In 2015, she co-authored the first Handbook of Brand Management Scales for Routledge. She is an Associate Editor of the Journal of Business Research and the Italian Journal of Marketing, and serves on the Editorial Boards of the Journal of Interactive Marketing, the Journal of Advertising Research, the Journal of Brand Management, the Journal of Product & Brand Management, and the International Journal of Consumer Studies.

BA, MA, PhD