Lia Zarantonello

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Personal profile


Lia Zarantonello is Professor of Marketing at Roehampton University, Faculty of Business and Law. Previously, she held appointments at University of Bath School of Management (UK), IÉSEG School of Management (France), Bocconi University (Italy) and LUISS University (Italy). She has also been visiting scholar at Columbia University (USA), University of Michigan (USA) and Nanyang Technological University (Singapore).

Her research interests are in the field of brand management and consumer psychology with a focus on brand experience and emotions, scale development and measurement of brand performance, international branding and marketing communications.

She has published in international peer-reviewed journals such as the Journal of Marketing, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the International Marketing Review, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Brand Management.

In 2015 she co-authored, for Routledge, the first Handbook of Brand Management Scales.

She is Associate Editor of the Journal of Business Research and sits on the Editorial Boards of the Journal of Advertising Research, the Journal of Brand Management, the Journal of Product & Brand Management, and the International Journal of Consumer Studies.



External positions

External Examiner, Kingston University

2021 → …

External Examiner, Leeds University


Collaborations and top research areas from the last five years

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