Lia Zarantonello

Lia Zarantonello is a Professor of Marketing at Roehampton University, Faculty of Business and Law. Her research focuses on consumer psychology and brand management, with particular emphasis on brand experience, consumer emotions and well-being, scale development, and marketing communication.

She has previously held academic positions at the University of Bath School of Management (UK), IÉSEG School of Management (France), and Bocconi University (Italy). She has also been a visiting scholar at Columbia University (USA), the University of Michigan (USA), and Nanyang Technological University (Singapore). 

She has published in leading journals such as the Journal of Marketing, Annual Review of Psychology, International Journal of Research in Marketing, Journal of Advertising Research, Psychology & Marketing, and Journal of Brand Management. She is an Associate Editor of the Journal of Business Research and the Italian Journal of Marketing, and serves on the Editorial Boards of the Journal of Advertising Research, Journal of Brand Management, Journal of Product & Brand Management, and the International Journal of Consumer Studies.

In 2026, she published the second edition of her co-authored book, Handbook of Brand Management Scales (first edition, 2015), and in 2025 she co-edited The SAGE Handbook of Brand Management.

Lia is recognised as one of the world’s top scientists in the Stanford/Elsevier Top 2% World Scientist Rankings and has received various awards for her research on brands and consumers.

BA, MA, PhD