Lia Zarantonello

Lia Zarantonello is a Professor of Marketing at Roehampton University, Faculty of Business and Law. She has previously held positions at the University of Bath School of Management (UK), IÉSEG School of Management (France), Bocconi University (Italy), and LUISS University (Italy). She has also been a visiting scholar at Columbia University (USA), the University of Michigan (USA), and Nanyang Technological University (Singapore).

Her research focuses on brand management and consumer psychology, with particular emphasis on brand experience, consumer emotions and well-being, scale development, and marketing communication. She has published in leading journals such as the Journal of Marketing, Journal of Consumer Psychology, International Journal of Research in Marketing, Psychology & Marketing, Journal of Advertising Research, and Journal of Brand Management.

She is an Associate Editor of the Journal of Business Research and the Italian Journal of Marketing, and serves on the Editorial Boards of the Journal of Advertising Research, Journal of Brand Management, Journal of Product & Brand Management, and the International Journal of Consumer Studies.

Lia is recognised as one of the world’s top scientists in the Stanford/Elsevier Top 2% Scientist Rankings and has received various awards for her research on brands and consumers.

BA, MA, PhD