Maayda Shahid

I am a dedicated marketing scholar and educator with a distinguished academic record, having earned gold medals from school through to my master’s degree with distinction. With over three years of teaching experience as a Lecturer in Marketing, I have developed strong expertise in guiding students through core and advanced marketing concepts, research methodologies, and strategic applications in the digital era.

My Master’s thesis examined “The Impact of COVID-19 on Social Media Marketing and Consumer Purchase Behavior,” providing valuable insights into how pandemic-driven digital transformations reshaped consumer decision-making. Currently, my PhD research investigates Influencer Marketing and Consumer Behavior, with a particular focus on the integration of Artificial Intelligence (AI) in marketing communication and consumer engagement.

I have been awarded multiple fully funded international scholarships from prestigious institutions in Italy and the United Kingdom, including the University of Roehampton (2024), in recognition of my academic excellence and research potential.

Committed to advancing knowledge at the intersection of marketing, technology, and consumer psychology, my goal is to contribute impactful, data-driven insights to both academia and industry practice.

My research interests encompass:

• Influencer Marketing

• Social Media Marketing 

• Consumer Behavior

• Corporate Social Responsibility (CSR)

• Artificial Intelligence in Marketing

I have around four years of teaching experience as a Lecturer of Marketing. I have taught various courses at under graduate and masters level. I also supervised the UG dissertations and final year internships reports.