Sahil Sambyal

Sahil is an experienced educator & researcher in the field of business studies and currently a member of Marketing, Operations, Supply Chain, and Innovation (MOSI) research cluster at Roehampton business school. He is also the Programme Leader for Undergraduate Marketing programmes (BSc in Marketing & BSc in Business Management and Marketing).

Proficient in the fields of marketing, branding and finance, Sahil has taught wide range of UG and PG modules. His pedagogic responsibilities include developing new course design, preparing lectures and seminars, delivering them in-class and online and marking assignments. Along with teaching, he has also supervised UG and PG dissertations. Sahil was awarded a PhD in 2022 by University of Roehampton for his thesis focussed on investigating the cohesive role of organization’s marketing and accounting strategies on firm’s stock market performance. More specifically, his research explores the long-term performance impact of unanticipated changes in firm’s brand equity and how management’s core business efficiency and marketing capability moderate this marketing-finance relationship. To empirically investigate these relationships, his study incorporates several quantitative analytical techniques such as discounted cashflow model, capital asset pricing model, stock return response modelling and data envelopment benchmarking analysis. Apart from research and pedagogy, he has 7 years of commercial work experience in a multinational and global environment. Sahil served in merchant navy, onboard oil tanker ships, as a marine electrical engineering officer from 2009 till 2016. 

• Brand and Brand equity
• Marketing-Finance interface
• Marketing Analytics
• Stock market performance including risk and return analysis
• Efficiency estimations using Data Envelopment Analysis (DEA)
• Time-series benchmarking with Malmquist Productivity Index
• Panel data modelling techniques
• Quantitative research methods

Sambyal, S. (2022) Impact of rise and decline in consumer-based and firm-based brand equity on firm performance: The moderating role of organizational efficiency. PhD Thesis, University of Roehampton.

Fellow of Higher Education Academy (FHEA)

• Postgraduate Dissertation Supervision
• Strategic Marketing, MSc/MBA Postgraduates
• Data and Analytics for Marketers, MSc/MBA Postgraduates
• Managing International Trade, MSc Postgraduates
• Business and Management Disertation, 3^rd year Undergraduates
• Business Organizations in Global Economy, Undergraduates
• Business Data Analysis, 1^st year Undergraduates