Sree Beg

Sree Beg

  • Office Hours: Monday 11-12pm, Tuesday 11-1pm (Term Time) QB221 Southlands


Research activity per year

Personal profile


Sree has worked in the higher education sector for a number of years, more recently at the University of Surrey and the London School of Business and Finance. She is a senior lecturer in the business school specialising in digital marketing and has created a number of digital marketing and e-commerce modules across a number of institutions. She has taught on a wide range of marketing modules both in the UK and overseas and has worked closely with the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM).   Over the years she has had programme responsibility for business management and international business and has more recently led the development of a new postgraduate programme (MSc Digital Marketing). She has been involved in consultancy work over the years having previously worked as a technical consultant at Cap Gemini Ernst & Young and more recently with Knowledge Transfer Partnerships (KTP).  She has worked with a range of organisations including Microsoft, AstraZeneca, The Civil Service and various Start-up companies.

Research interests

Digital Marketing

E-commerce, E-tailing, Online consumers

Social Media, EWOM

Online relationship quality, Cosmopolitanism

Culture, International e-tailing

Research projects

My current research focuses on online loyalty as consumers are literally only a ‘click’ away from competitors. The key question my research aims to address is ‘how can consumers be persuaded to be loyal to an e-tailer?’, given that switching to competitors is relatively easy online. My research focuses on the investments made by e-tailers and the reciprocating behaviour of consumers in addressing this issue. This is an international study and further examines online loyalty formation in China, India the UK and US.



MA International Business

BA (Hons) Business Studies

Cap Gemini University - Internet technologies


Programme Convenor MSc Digital Marketing

Head of Learning and Teaching - Marketing and Supply Chain Cluster

Digital Marketing (UG)

Retail Issues and Applications (UG)

Business and Management Dissertation (Research) (IG)

Digital Marketing Practice (PG)

Data and Analytics for Marketers (PG)

Professional affiliations

Senior Teaching Fellow of the Higher Education Academy (SFHEA)

SeNSS Digital Scholar

Institute of Data and Marketing (IDM)


External positions

Quality Assurance Agency (QAA) reviewer

1 Oct 2018 → …