Viveka Santharam — University of Roehampton Research Explorer

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Education/Academic qualification

MSc, Retail Mgmt & Marketing, Bournemouth University

"Omnichannel Retail Brand Experience: An investigation into the concept and its influence on Consumers’ Brand Loyalty Behaviour.
Author: Santharam , V., 23 May 2023
Supervisor: Rafiq, M. (Director of Studies) & Siala, H. (Co-Supervisor)
Student thesis: Doctoral Thesis

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