William Brown

Research activity per year

Personal profile


After a period in media consulting, publishing and lecturing in London (Goldsmiths, UEL, LSBU), I joined the media team at Roehampton in September 2005. I teach on the BAs in Media and Culture and Mass Communications and MAs in Media, Communication and Culture and Intercultural Communication in the Creative Industries. My research interests revolve around the transnationalization of the media, exploring market continuities and dynamics of change: socio-political, economic, technological and historic frameworks alongside changes in consumption. Most recently, my research has included work on the TV Format phenomenon and the transnationalization of TV drama, particularly non-English TV drama series. I am the Director of the AHRC-funded Media Across Borders Network and a member of the Centre for Research in Film and Audiovisual Cultures (CRFAC).

Role and Responsibilities

  • Module development and delivery
  • Supervision of dissertations at BA, MA & PhD level
  • Director of the Media Across Borders Network
  • Co-ordinator for Postgraduate Research Development, Arts & Humanities
  • Chair of the Learning and Teaching Advisory Group (LTAG), Department for Media, Culture and Language (until Sep 2012)


PGCert in Learning & Teaching in Higher Education, University of Roehampton
PhD, The Transnationalisation of Television in Europe 1985-1997, London South Bank University
MA English and Slavic Literature and Linguistics, and Economics, University of Cologne

Research interests

  • Sociology of the European audiovisual market: production, distribution, consumption
  • Contemporary TV industry trends: commercialisation, fragmentation, convergence, interactivity and affective economics, transnationalisation
  • Internationalisation and localisation of television content
  • Cultural globalisation
  • Media management and policy
  • TV audience research

Research projects

DKK-funded project 'What Makes Danish TV Drama Series Travel?' (Aarhus University, Denmark, 2014-2018)

AHRC funding to set up the Media Across Borders network (2012)

Collaborative research project with colleagues in Denmark, Finland and Germany to conduct explorative focus groups on musical talent shows (privately funded, 2013-14)

Research on new developments in the European TV Format business (privately funded, 2014-15)

Professional affiliations

Member of the British Media, Communications and Cultural Studies Association (MeCCSA)
Member of the European Communication Research and Education Association (ECREA)
Associate Member of the Higher Education Association (HEA)

Consultancy work

  • TV Format Business
  • Internationalization strategies for media companies
  • Consulting Sungkyunkwan University, South Korea, to help launch a new area of research and teaching on global TV formats, funded by Kocca (May 2015-Sep 2016)

  • Consulting A&C Black on their Dictionary of Media Studies (2005)

  • Research & recommendations on Digital, Interactive Material for Teaching in Higher Education for LSBU (2004)
  • Research, reports & recommendations on the German publishing market for Bloomsbury plc (2001-2002)
  • Research, reports & recommendations on the German audiovisual production market for various German and international media companies (1999-2001)
  • Liaising with German media consultancy HMR's British and French consultancy partners, DGA and IMCA, on a tender for a EU research project (2000)
  • Conceptualisation and organisation of Germany's first international programme market, the Cologne Screenings (1999)


I am teaching on the following modules

  • Media & Society (UG Y1) 
  • From Mass Media to Multimedia (UG Y1)
  • Global Trends in Television (UG Y2) 
  • Formations of Identity (MA) 
  • Global Media & Communications (MA) 
  • Cultural Adaptation in the Creative Industries (MA) 
  • Supervising MA and BA dissertations and independent study projects
  • Supervising PhD students

Modules taught in the past

  • Introduction to British Media (UG Y1) British media history (press, film, broadcasting, Internet)
  • Policing Culture, Policing the Nation (UG Y2) Heritage and identity, multiculturalism, propaganda, surveillance
  • Studying Popular Culture (UG Y2) Globalization, TV Formats, convergence, audience empowerment
  • Television as Industry; (UG Y2) Political economy approach with European and international focus, covering production, distribution, legislation; Career Preparation element and industry guest speakers
  • Television & The Public Sphere (UG Y2) Theories about public spheres; public service broadcasting, public opinion, alternative and new media


Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or