Personal profile
Biography
A Cambridge PhD and former Head of Portfolio Analytics at Lehman Brothers and Nomura, Dr Cheung led Europe’s No. 1-ranked Quant team. His Unified Portfolio Theory has inspired award-winning FinTech solutions and over 30 publications, attracting more than 10,000 SSRN downloads and placing him in the top 0.4% of over 2.5 million authors globally. He combines 15 years of industry thought leadership with academic excellence in executive education and quantitative consulting.
Research interests
Theoretical Foundations: High-dimensional decision theory, the philosophy of science, structural credit modelling, and risk-neutral pricing.
Descriptive Behavioural Finance: Investment rationale, human cognition, and the harmonisation of economic rationality with behavioural reality.
Portfolio Management & Trading: Unified Portfolio Theory, cost-aware construction, and holistic factor and risk management.
Financial Technology: Inventions in real-time, personalisable Robo-Advisor 2.0 (WealthTech), Decision Performance Attribution (RegTech), and Artificial Intelligence (AI) vs. Real Intelligence (RI).
Intellectual Contributions
Dr Cheung’s work establishes a Unified Portfolio Theory (UPT), a descriptive framework that unifies real-world investor behaviours often ignored by classic normative Markowitz Portfolio Theory. Central to this is the ABL model and the identification of two atomic governing principles: the Subjective Allocation Rule (SAR) and Minimum Tracking Error (MTE). By harmonising investor cognition with quantitative rigour, this research provides a foundational unification and scientific guide for complex, high-dimensional decision-making. These contributions have been operationalised through award-winning FinTech IPs/solutions, including Universal Portfolio Optimiser, Real-Time Personalisable Robo-Advisory systems, Custom Factor Analytics, Fund-of-funds Optimiser, Holistic Factor Management, and Decision Performance Attribution, recognised by industry leaders such as UBS and Alibaba.
His contribution to philosophy of science is a meta-theoretic (i.e., theory-of-theory) framework that operationalises explanation, unification, guidance, and parsimony, enabling an axiom- and proof-based validation of whether a model qualifies as a robust scientific theory. His other methodological innovations include: mechanism dissection, descriptive characterisation, skill-based simulations, matrix perturbation technique, comparative subjectivity tests, etc.
Research projects
His research explores the intersection of quantitative engineering, cognitive science, and the philosophy of decision-making. With a current focus on empirically validating Unified Portfolio Theory, his broader agenda seeks to reconcile rigorous mathematical models with human heuristics and rapidly evolving technology. He welcomes interdisciplinary collaboration and PhD enquiries in decision science, human-machine collaboration, financial informatics, and governance. Furthermore, he actively seeks partnerships across Computer Science, Psychology, Economics, and Law to incorporate interdisciplinary insights that extend theory beyond traditional finance and inform regulated practice.
Links
SSRN Author page:
https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1171776
Education/Academic qualification
Financial Economics, PhD, Credit Risk Modelling, University of Cambridge
Keywords
- HG Finance
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A Unified Portfolio Theory: Explaining, Unifying, and Guiding Portfolio Selection with Parsimony
Cheung, W., 4 Jan 2026.Research output: Working paper › Preprint
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Default-Triggered Acquisition (I): Pricing Risky Bond with Potential Buyers of the Distressed Firm
Cheung, W., 26 Jan 2026, SSRN.Research output: Working paper › Preprint
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14th International Conference of the Financial Engineering and Banking Society
Cheung, W., 11 Jun 2025, Proceedings of 14th International Conference of the Financial Engineering and Banking Society. The Financial Engineering and Banking SocietyResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Markowitz vs. 1/N: Portfolio Performance, Estimation Errors, and Subjectivity
Cheung, W., 2024, SSRN.Research output: Working paper › Preprint
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Subjectivity and Information Preference: The Unification and Validation of Portfolio Theory and Practice
Cheung, W., 2023, (Unpublished).Research output: Working paper
Prizes
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Accenture FinTech Innovation Lab: Top8
Cheung, W. (Recipient), 2016
Prize: Prize (including medals and awards)
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Alibaba Jumpstarter Competition: No.1 in FinTech Vertical
Cheung, W. (Recipient), 2017
Prize: Prize (including medals and awards)
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China FinTech Innovation Competition Committee: Top30
Cheung, W. (Recipient), 2017
Prize: Prize (including medals and awards)
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Hong Kong ICT Awards: Best FinTech Gold Award
Cheung, W. (Recipient), 2016
Prize: Prize (including medals and awards)
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Institutional Investor: No. 1 Team, European Quantitative Research Survey
Cheung, W. (Recipient), 2010
Prize: Prize (including medals and awards)
Activities
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European Journal of Operational Research (Journal)
Cheung, W. (Peer reviewer)
19 Aug 2024 → 26 May 2025Activity: Publication peer-review and editorial work › Publication peer-review
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FinTech: Fantasy and Fallacy
Cheung, W. (Speaker)
2022Activity: Talk or presentation for an academic audience › Invited talk for an academic audience
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How to Construct Your Optimal Portfolio? The Simple, Universal and Intuitive Principles for Portfolio Decisions
Cheung, W. (Speaker)
2021Activity: Talk or presentation for an academic audience › Invited talk for an academic audience
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FinTech and Digital Investment Decision Making
Cheung, W. (Speaker)
2019Activity: Public engagement and outreach › Public speaking engagements
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Current Topics in Finance: Application of AI and Machine Learning in Finance
Cheung, W. (Speaker)
2019Activity: Talk or presentation for an academic audience › Invited talk for an academic audience