Project Details
Description
Fudge Kitchen, a confectioner with retail premises, was affected by Covid pandemic and saw the shift to sales via its online website increased as physical stores closed. Strategically the business was not organised as an online business and needed some advice and direction about how to transition to an online business to reach its sales targets.
Key findings
An audit of its online business identified challenges in its product outlines, marketing strategy, marketing team and business focus. Recommendations included outsourcing to agencies
| Status | Finished |
|---|---|
| Effective start/end date | 18/01/21 → 12/04/21 |