A 3D Game of Business Ethics

Suzanne Jagger

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


    The take up of technology as a method for communicating and networking has been responsible for an evolution in learning styles and a change in the lecturer/student dynamic. This has led to a shift in educational methods to address these new learning styles, which Kolb et al. describe as the ‘inside-out’ approach where educators seek ‘to tap the internal interest and intrinsic motivation of learners… building on their prior knowledge and experience’ (2014, p. 207).

    Against this background of changing learning styles, working with funding partners and professional game developers, Dr Suzy Jagger of the University of Roehampton has designed and developed a computer game, Marketing Mayhem, to teach Business Ethics. Last year the game received a Silver Award from the Serious Games Association in the US and this year more funding has been provided to commercialise the game for business - Version 2 – The EthiGame – will be ready for industry by September 2015. The game project involved the creation of a pedagogic framework that uses interactive 3D animation in video game format with multiple choice quizzes to support the teaching of business ethics. A central theme runs through the story using comic pages for narrative with many personal and work-related ethical issues featured. Players make ethical choices for the main character, which take them in different directions in the game. Research on the game involving over 1000+ students has shown positive results in terms of game enjoyment and student perceptions that the game helps them develop ethical decision-making skills. An article published this year in the Journal of Business Ethics provides in-depth analysis of the current research http://link.springer.com/article/10.1007%2Fs10551-015-2557-9 .
    Original languageEnglish
    Title of host publicationPRME Regional Chapter Meeting Proceedings
    Subtitle of host publicationFrom Millennium Development, to Sustainable Development Goals
    Publication statusPublished - 29 Jun 2015

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