A broader view on brands’ growth and decline

Marcello  Formisano; Koen Pauwels; Lia Zarantonello

doi:10.1177/1470785319873253

A broader view on brands’ growth and decline

Marcello Formisano, Koen Pauwels, Lia Zarantonello

Centre for Sustainability and Responsible Management

Research output: Contribution to journal › Article › peer-review

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Abstract

© 2019, The Author(s). This is an author produced version of a paper published in INTERNATIONAL JOURNAL OF MARKET RESEARCH uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

Original language	English
Pages (from-to)	127-138
Journal	International Journal of Market Research
Volume	62
Issue number	2
Early online date	16 Sept 2019
DOIs	https://doi.org/10.1177/1470785319873253
Publication status	Published - 1 Mar 2020

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10.1177/1470785319873253

A broader view on brands’ growth and decline AAMAccepted author manuscript, 283 KB

Cite this

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