A broader view on brands’ growth and decline

Marcello Formisano, Koen Pauwels, Lia Zarantonello

Research output: Contribution to journalArticlepeer-review

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© 2019, The Author(s). This is an author produced version of a paper published in INTERNATIONAL JOURNAL OF MARKET RESEARCH uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.
Original languageEnglish
Pages (from-to)127-138
JournalInternational Journal of Market Research
Issue number2
Early online date16 Sept 2019
Publication statusPublished - 1 Mar 2020

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