Original language | English |
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Title of host publication | Handbook on brand and experience management |
Editors | Bernd H. Schmitt, David Rogers |
Place of Publication | Boston |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 188-218 |
Publication status | Published - 2008 |
A literature review of consumer-based brand scales
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review