A literature review of consumer-based brand scales

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationHandbook on brand and experience management
EditorsBernd H. Schmitt, David Rogers
Place of PublicationBoston
PublisherEdward Elgar Publishing Ltd.
Pages188-218
Publication statusPublished - 2008

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