A renaissance of brand experience: Advancing the concept through a multi-perspective analysis

Daniela Andreini, Giuseppe Pedeliento, Lia Zarantonello, Chiara Solerio

Centre for Sustainability and Responsible Management

Research output: Contribution to journal › Article › peer-review

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Lia Zarantonello
- Faculty of Business and Law - Professor
- Centre for Sustainability and Responsible Management
Person: Academic