Addressing the market research skills gap

TY - JOUR

T1 - Addressing the market research skills gap

AU - Nunan, Dan

PY - 2015/3/1

Y1 - 2015/3/1

N2 - This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.

AB - This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.

UR - https://researchportal.port.ac.uk/en/publications/0219970d-e56f-4fb8-ab24-2215dc34aa8f

U2 - 10.2501/IJMR-2015-016

DO - 10.2501/IJMR-2015-016

M3 - Article

SN - 1470-7853

JO - International Journal of Market Research

JF - International Journal of Market Research

ER -