AMS World Marketing Congress: Global Marketing Issues at the Turn of the Millennium

Professor Martin Evans

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Relationship Marketing Management:
Relationships are two-way: The neglected role of 'inbound' contact in the financial services sector.
Original languageEnglish
Title of host publicationAMS Special edition:
PublisherAcademy of Marketing Science
Publication statusPublished - 28 Jun 2001

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