AMS World Marketing Congress: Global Marketing Issues at the Turn of the Millennium

Professor Martin Evans

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Relationship Marketing Management:
Relationships are two-way: The neglected role of 'inbound' contact in the financial services sector.

Original language	English
Title of host publication	AMS Special edition:
Publisher	Academy of Marketing Science
Publication status	Published - 28 Jun 2001

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title = "AMS World Marketing Congress: Global Marketing Issues at the Turn of the Millennium",

abstract = "Relationship Marketing Management:Relationships are two-way: The neglected role of 'inbound' contact in the financial services sector.",

author = "{Professor Martin Evans} and Rebecca Hughes",

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