AMS World Marketing Congress: Global Marketing Issues at the Turn of the Millennium

Professor Martin Evans

AMS World Marketing Congress: Global Marketing Issues at the Turn of the Millennium

Professor Martin Evans

Faculty of Business and Law

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Relationship Marketing Management:
Relationships are two-way: The neglected role of 'inbound' contact in the financial services sector.

Original language	English
Title of host publication	AMS Special edition:
Publisher	Academy of Marketing Science
Publication status	Published - 28 Jun 2001

Cite this

@inproceedings{349e295c492a45ae8ec6022fa341169c,

title = "AMS World Marketing Congress: Global Marketing Issues at the Turn of the Millennium",

abstract = "Relationship Marketing Management: Relationships are two-way: The neglected role of 'inbound' contact in the financial services sector. ",

author = "\{Professor Martin Evans\} and Rebecca Hughes",

year = "2001",

month = jun,

day = "28",

language = "English",

booktitle = "AMS Special edition:",

publisher = "Academy of Marketing Science",

}

TY - GEN

T1 - AMS World Marketing Congress

T2 - Global Marketing Issues at the Turn of the Millennium

AU - Professor Martin Evans

AU - Hughes, Rebecca

PY - 2001/6/28

Y1 - 2001/6/28

N2 - Relationship Marketing Management: Relationships are two-way: The neglected role of 'inbound' contact in the financial services sector.

AB - Relationship Marketing Management: Relationships are two-way: The neglected role of 'inbound' contact in the financial services sector.

M3 - Conference contribution

BT - AMS Special edition:

PB - Academy of Marketing Science

ER -