Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk

Research output: Contribution to journal › Book/Film/Article review › peer-review

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@article{cf01e21f737a4cfe84027c57cd6fbf9b,

title = "Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk",

author = "Lia Zarantonello",

year = "2020",

month = aug,

day = "20",

doi = "10.1002/mar.21402",

language = "English",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley",

}