| Original language | English |
|---|---|
| Title of host publication | A Research Agenda for Brand Management |
| Editors | E. Murillo, C.A. King |
| Publisher | Edward Elgar Publishing |
| Publication status | Published - 2023 |
Brand experience: A roadmap
Lia Zarantonello, Daniela Andreini
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review