Brand experience: managerial applications of a new consumer-psychology concept

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
Editors	Steven S. Posavac
Place of Publication	New York
Publisher	M.E. Sharpe
Pages	159-180
ISBN (Electronic)	9780765629647
ISBN (Print)	9780765629654
Publication status	Published - 2012

Cite this

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title = "Brand experience: managerial applications of a new consumer-psychology concept",

author = "Brakus, {J. Jo{\v s}ko} and Schmitt, {Bernd H.} and Lia Zarantonello",

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AU - Zarantonello, Lia

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PB - M.E. Sharpe

CY - New York

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