Brand Passion: A systematic Review and Future Research Agenda

Faheem Gul Gilal; Justin Paul; Asha  Thomas; Lia Zarantonello; Rukhsana Gul Gilal

Brand Passion: A systematic Review and Future Research Agenda

Faheem Gul Gilal, Justin Paul, Asha Thomas, Lia Zarantonello, Rukhsana Gul Gilal

Research output: Contribution to journal › Article › peer-review

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Abstract

© 2023, Springer Nature. The attached document (embargoed until 22/04/2024) is an author produced version of a paper published in Journal of Brand Management uploaded in accordance with the publisher’s self-archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

Original language	English
Journal	Journal of Brand Management
Publication status	Published - 22 Apr 2023

Access to Document

Brand Passion A systematic Review and Future Research AgendaAccepted author manuscript, 2.02 MB

https://link.springer.com/article/10.1057/s41262-023-00324-x

Cite this

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