Brand Transgressions in Advertising Related to Diversity, Equity and Inclusion: Implications for Consumer-Brand Relationships

TY - JOUR

T1 - Brand Transgressions in Advertising Related to Diversity, Equity and Inclusion: Implications for Consumer-Brand Relationships

AU - Mazzoli, Valentina

AU - Donvito, Raffaele

AU - Zarantonello, Lia

PY - 2024/2/22

Y1 - 2024/2/22

N2 - © 2024, [Emerald]. This is an author produced version of a paper published in Journal of Product and Brand Management uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

AB - © 2024, [Emerald]. This is an author produced version of a paper published in Journal of Product and Brand Management uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

UR - https://www.emerald.com/insight/content/doi/10.1108/JPBM-02-2023-4352/full/pdf?title=brand-transgressions-in-advertising-related-to-diversity-equity-and-inclusion-implications-for-consumer-brand-relationships

M3 - Article

SN - 1061-0421

JO - Journal of Product & Brand Management

JF - Journal of Product & Brand Management

ER -