Cluster-randomised trial to evaluate the 'Change for Life' mass media/social marketing campaign in the UK

Helen Croker, Rebecca Lucas, Jane Wardle

Research output: Contribution to journalArticle

Abstract

Background: Social marketing campaigns offer a promising approach to the prevention of childhood obesity. Change4Life (C4L) is a national obesity prevention campaign in England. It included mass media coverage aiming to reframe obesity into a health issue
Original languageEnglish
JournalBMC PUBLIC HEALTH
Volume12
DOIs
Publication statusPublished - 2012

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