Consumer perspectives of cultural branding: The case of Burberry in Taiwan

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advances in Chinese Brand Management. Journal of Brand Management: Advanced Collections
Editors	John M.T. Balmer, Weifeng Chen
Place of Publication	London
Publisher	Palgrave Macmillan
Pages	133-151
ISBN (Electronic)	978-1-352-00011-5
ISBN (Print)	978-1-352-00010-8
DOIs	https://doi.org/doi.org/10.1057/978-1-352-00011-5_6
Publication status	Published - 2017

Access to Document

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title = "Consumer perspectives of cultural branding: The case of Burberry in Taiwan",

author = "Norman Peng and Annie Chen",

year = "2017",

doi = "doi.org/10.1057/978-1-352-00011-5_6",

language = "English",

isbn = "978-1-352-00010-8",

pages = "133--151",

editor = "Balmer, {John M.T.} and Weifeng Chen",

booktitle = "Advances in Chinese Brand Management. Journal of Brand Management: Advanced Collections",

publisher = "Palgrave Macmillan",

}

TY - CHAP

T1 - Consumer perspectives of cultural branding: The case of Burberry in Taiwan

AU - Peng, Norman

AU - Chen, Annie

PY - 2017

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DO - doi.org/10.1057/978-1-352-00011-5_6

M3 - Chapter

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SP - 133

EP - 151

BT - Advances in Chinese Brand Management. Journal of Brand Management: Advanced Collections

A2 - Balmer, John M.T.

A2 - Chen, Weifeng

PB - Palgrave Macmillan

CY - London

ER -