Development of the brand experience scale

Lia Zarantonello, Bernd H. Schmitt, J. Joško Brakus

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advances in Consumer Research
Editors	G. Fitzsimons , V. Morwitz
Place of Publication	Orlando, FL
Publisher	Association for Consumer Research
Pages	580-582
Volume	XXXIV
Publication status	Published - 2007

Cite this

@inbook{57369d7f573847ca8c28d55bd2b6583b,

title = "Development of the brand experience scale",

author = "Lia Zarantonello and Schmitt, {Bernd H.} and Brakus, {J. Jo{\v s}ko}",

year = "2007",

language = "English",

volume = "XXXIV",

pages = "580--582",

editor = "{Fitzsimons }, G. and V. Morwitz",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

}