Evaluating Service Marketing in Airline Industry and Its Influence on Student Passengers' Purchasing Behavior Using Taipei–London Route as an Example

Annie Chen; N Peng; C Hackley

doi:10.1080/10548400802402503

Evaluating Service Marketing in Airline Industry and Its Influence on Student Passengers' Purchasing Behavior Using Taipei–London Route as an Example

Annie Chen, N Peng, C Hackley

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	149-160
Journal	Journal of Travel and Tourism Marketing
Volume	25
Issue number	2
DOIs	https://doi.org/10.1080/10548400802402503
Publication status	Published - 12 Oct 2008

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10.1080/10548400802402503Licence: Unspecified

Cite this

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title = "Evaluating Service Marketing in Airline Industry and Its Influence on Student Passengers' Purchasing Behavior Using Taipei–London Route as an Example",

author = "Annie Chen and N Peng and C Hackley",

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language = "English",

volume = "25",

pages = "149--160",

journal = "Journal of Travel and Tourism Marketing",

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number = "2",

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AU - Peng, N

AU - Hackley, C

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