Evaluating Service Marketing in Airline Industry and Its Influence on Student Passengers' Purchasing Behavior Using Taipei–London Route as an Example

Annie Chen, N Peng, C Hackley

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)149-160
JournalJournal of Travel and Tourism Marketing
Issue number2
Publication statusPublished - 12 Oct 2008

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