Experiential AR/VR: A Consumer and Service Framework and Research Agenda

Lia Zarantonello; Bernd H. Schmitt

Experiential AR/VR: A Consumer and Service Framework and Research Agenda

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Abstract

© 2022, The author(s). This is an author produced version of a paper published in JOURNAL OF SERVICE MANAGEMENT uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

Original language	English
Pages (from-to)	34-55
Journal	Journal of Service Management
Volume	34
Issue number	1
Publication status	Published - 2023

Cite this

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title = "Experiential AR/VR: A Consumer and Service Framework and Research Agenda",

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AB - © 2022, The author(s). This is an author produced version of a paper published in JOURNAL OF SERVICE MANAGEMENT uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

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