Experiential AR/VR: A Consumer and Service Framework and Research Agenda

Lia Zarantonello, Bernd H. Schmitt

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© 2022, The author(s). This is an author produced version of a paper published in JOURNAL OF SERVICE MANAGEMENT uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.
Original languageEnglish
Pages (from-to)34-55
JournalJournal of Service Management
Issue number1
Publication statusPublished - 2023

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