Exploring the Impact of Branding and Design on Supply Chain Management

Oznur Yurt

Exploring the Impact of Branding and Design on Supply Chain Management

Oznur Yurt

Faculty of Business and Law

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of International Conference on Value Chain Sustainability (ICOVACS 2008): Integrating Design, Logistics and Branding for Sustainable Value Creation”, Izmir, Turkey.
Pages	50-55
Publication status	Published - 2008

Cite this

@inproceedings{14d8b2d0d2494ed989e11807836b1668,

title = "Exploring the Impact of Branding and Design on Supply Chain Management",

author = "Oznur Yurt",

year = "2008",

language = "English",

pages = "50--55",

booktitle = "Proceedings of International Conference on Value Chain Sustainability (ICOVACS 2008): Integrating Design, Logistics and Branding for Sustainable Value Creation”, Izmir, Turkey.",

}

Exploring the Impact of Branding and Design on Supply Chain Management. / Yurt, Oznur.
Proceedings of International Conference on Value Chain Sustainability (ICOVACS 2008): Integrating Design, Logistics and Branding for Sustainable Value Creation”, Izmir, Turkey.. 2008. p. 50-55.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review