Exploring value as the foundation of value proposition design

Taman Powell, Mathew Hughes

Research output: Contribution to journalArticlepeer-review

149 Downloads (Pure)


Business models define the activity system that an organization employs to create and capture value. As such, business models are essentially the application of strategic management. The term busi- ness model, however, suffers from definitional ambiguity which makes the construction of effective busi- ness models problematic. We argue that this ambiguity is largely due to a lack of clarity around value. This paper seeks to provide clarity around value and in doing so aid in the development of effective business models.

© 2016, The Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. See http://creativecommons.org/licenses/by/4.0/
Original languageEnglish
Pages (from-to)29-44
JournalJournal of Business Models
Issue number1
Publication statusPublished - 2016

Cite this