Exploring value as the foundation of value proposition design

Taman Powell, Mathew Hughes

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Abstract

Business models define the activity system that an organization employs to create and capture value. As such, business models are essentially the application of strategic management. The term busi- ness model, however, suffers from definitional ambiguity which makes the construction of effective busi- ness models problematic. We argue that this ambiguity is largely due to a lack of clarity around value. This paper seeks to provide clarity around value and in doing so aid in the development of effective business models.

© 2016, The Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. See http://creativecommons.org/licenses/by/4.0/
Original languageEnglish
Pages (from-to)29-44
JournalJournal of Business Models
Volume4
Issue number1
Publication statusPublished - 2016

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