Form, platform and the formation of transnational audiences: A case study of how Danish TV drama series captured television viewers in the United Kingdom

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This article combines analysis of form, platform and audiences for a holistic understanding of how Danish series entered the global trade in TV fiction. Building on existing research on form and production values it adds a wide-ranging empirical case study, exploring the specific local conditions that led to the introduction of Danish series in the UK in 2011 and subsequent growth in UK audiences for Danish and other subtitled TV series. It reveals the multiplicity of factors contributing to the success of the early Danish serial imports, the interdependence of form, platform and audiences, and the imperative to rethink dominant theories of international programme flows.

© 2017, The Author(s), published by SAGE. This is an author produced version of a paper published in Critical Studies in Television: The International Journal of Television Studies, uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link below. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.
Original languageEnglish
Pages (from-to)411-429
Number of pages19
JournalCritical Studies in Television: The International Journal of Television Studies
Issue number4
Publication statusPublished - 19 Dec 2017


  • Danish television drama series
  • transnationalisation
  • TV audiences
  • Nordic Noir
  • UK
  • subtitled drama
  • TV programme flows

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