From Visual Discipline to Love-Work: The feminizing of photographic expertise in the age of social media.

TY - CHAP

T1 - From Visual Discipline to Love-Work

T2 - The feminizing of photographic expertise in the age of social media.

AU - Cross, Karen

PY - 2018

Y1 - 2018

N2 - Being in service to social networks has for many become an accepted part of daily life. The payoff for this is the sense of social integration and presence that is gained from interacting with others online, for example through the creation and upload of snapshots or the exchange of other forms of personal and more public information. Whilst such interactions are largely considered ‘amateur’ in status, they also represent a form of individualized affective and immaterial labour that is being increasingly capitalized upon by new media industries. Most obvious is the monetizing of user-generated content, especially for sales and advertising, but there is also a growing field of expertise linked to the use of social media and the training of amateurs and aspirants seeking advanced forms of knowledge. This chapter explores the significance of these changes for the new normal of work by focusing upon photographic practice and especially the gendered nature of the new forms of expertise in this field.

AB - Being in service to social networks has for many become an accepted part of daily life. The payoff for this is the sense of social integration and presence that is gained from interacting with others online, for example through the creation and upload of snapshots or the exchange of other forms of personal and more public information. Whilst such interactions are largely considered ‘amateur’ in status, they also represent a form of individualized affective and immaterial labour that is being increasingly capitalized upon by new media industries. Most obvious is the monetizing of user-generated content, especially for sales and advertising, but there is also a growing field of expertise linked to the use of social media and the training of amateurs and aspirants seeking advanced forms of knowledge. This chapter explores the significance of these changes for the new normal of work by focusing upon photographic practice and especially the gendered nature of the new forms of expertise in this field.

KW - Digital Labour

KW - Amateur Knowledge

KW - Photography

KW - Education and Training

KW - Visual Aesthetics

KW - Gender

M3 - Chapter

T3 - Dynamics of Virtual Work,edited by Ursula Huws and Rosalind Gill

SP - 65

EP - 85

BT - The new normal of working lives

A2 - Luckman, Susan

A2 - Taylor, Stephanie

PB - Palgrave Macmillan

ER -