Guest Editorial, Special Issue on Consumer Negativity Towards Brands

Lia Zarantonello

doi:DOI 10.1108/JPBM-05-2019-2359

Guest Editorial, Special Issue on Consumer Negativity Towards Brands

Lia Zarantonello

Centre for Sustainability and Responsible Management

Research output: Contribution to journal › Editorial › peer-review

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Abstract

© 2019, Emerald Publishing Limited. This is an author produced version of a paper published in JOURNAL OF PRODUCT & BRAND MANAGEMENT uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

Original language	English
Journal	Journal of Product & Brand Management
Volume	28
Issue number	5
DOIs	https://doi.org/DOI 10.1108/JPBM-05-2019-2359
Publication status	Accepted/In press - 3 May 2019

Access to Document

DOI 10.1108/JPBM-05-2019-2359

Special Issue on Consumer Negativity Towards Brands AAMAccepted author manuscript, 141 KB

Cite this

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AB - © 2019, Emerald Publishing Limited. This is an author produced version of a paper published in JOURNAL OF PRODUCT & BRAND MANAGEMENT uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

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