How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility

TY - JOUR

T1 - How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility

AU - Andreini, Daniela

AU - Fetscherin, Marc

AU - Zarantonello, Lia

PY - 2021/3/1

Y1 - 2021/3/1

N2 - © 2020, ARF. All rights reserved. This is an author produced version of a paper published in JOURNAL OF ADVERTISING RESEARCH uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

AB - © 2020, ARF. All rights reserved. This is an author produced version of a paper published in JOURNAL OF ADVERTISING RESEARCH uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

U2 - 10.2501/JAR-2020-003

DO - 10.2501/JAR-2020-003

M3 - Article

SN - 0021-8499

VL - 61

SP - 110

EP - 124

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 1

M1 - 0

ER -