How nostalgia in advertising increases brand love: a cross-country study

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Product & Brand Management
Publication status	Published - 2024

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@article{13f9f1952c93443db5789cbbfcd6e50a,

title = "How nostalgia in advertising increases brand love: a cross-country study",

author = "Silvia Grappi and Veronique Pauwels-Delassus and Giuseppe Pedeliento and Lia Zarantonello",

year = "2024",

language = "English",

journal = "Journal of Product \& Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

}