Iliskisel Pazarlama ve Isletmeler Arası Iliski Performansı: Izmir Ili Uygulaması (Relationship Marketing and Business to Business Relationship Performance: An Application in Izmir),

Tuncdan Baltacioglu, Oznur Yurt, Isik Ozge Yumurtaci

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication13. Ulusal Pazarlama Kongresi Bildiri Kitabı, Nevşehir University, Nevşehir/Turkey
Subtitle of host publicationProceedings of the 13rd National Marketing Congress, Nevsehir University, Nevsehir/Turkey
Pages 333-339
Publication statusPublished - 2008

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