Investigating market orientation and positioning in star-rated hotels in Ghana

Robert Ebo Hinson, Ibn Kailan Abdul-Hamid, Ellis L. C. Osabutey

Research output: Contribution to journalArticlepeer-review

161 Downloads (Pure)
Original languageEnglish
Pages (from-to)2629-2646
JournalINTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
Volume29
Issue number10
DOIs
Publication statusPublished - 2017

Keywords

  • Positioning
  • Ghana
  • Market orientation
  • Hotel performance
  • Star-rated hotels

Cite this