Investigating market orientation and positioning in star-rated hotels in Ghana

Robert Ebo Hinson, Ibn Kailan Abdul-Hamid, Ellis L. C. Osabutey

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Original language	English
Pages (from-to)	2629-2646
Journal	INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
Volume	29
Issue number	10
DOIs	https://doi.org/10.1108/IJCHM-02-2016-0075
Publication status	Published - 2017

Keywords

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title = "Investigating market orientation and positioning in star-rated hotels in Ghana",

keywords = "Positioning, Ghana, Market orientation, Hotel performance, Star-rated hotels",

author = "Hinson, {Robert Ebo} and Abdul-Hamid, {Ibn Kailan} and Osabutey, {Ellis L. C.}",

year = "2017",

doi = "10.1108/IJCHM-02-2016-0075",

language = "English",

volume = "29",

pages = "2629--2646",

journal = "INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT",

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TY - JOUR

T1 - Investigating market orientation and positioning in star-rated hotels in Ghana

AU - Hinson, Robert Ebo

AU - Abdul-Hamid, Ibn Kailan

AU - Osabutey, Ellis L. C.

PY - 2017

Y1 - 2017

KW - Positioning

KW - Ghana

KW - Market orientation

KW - Hotel performance

KW - Star-rated hotels

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DO - 10.1108/IJCHM-02-2016-0075

M3 - Article

SN - 0959-6119

VL - 29

SP - 2629

EP - 2646

JO - INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT

JF - INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT

IS - 10

ER -