Abstract
Research in persuasive communication has provided a taxonomy of source characteristics which are thought to add to the efficacy of a communicator's persuasive attempt. However, it is argued that much research has neglected an adequate description of the w
| Original language | English |
|---|---|
| Pages (from-to) | 33-48 |
| Journal | British Journal of Social Psychology |
| Volume | 36 |
| Publication status | Published - 1997 |