Let me tell us who I am - The discursive construction of viewer identity

Research output: Contribution to journalArticle

Abstract

Previous reception analytic research has tended to either neglect identity construction or portray it as some form of distortion which obscures the real opinions and behaviours of the participants. The current study draws upon the work of both Bakhtin and
Original languageEnglish
Pages (from-to)57-82
JournalEuropean Journal of Communication
Volume11
Issue number1
DOIs
Publication statusPublished - 1996

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