Original language | English |
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Pages (from-to) | 147-155 |
Journal | Industrial Marketing Management |
Volume | 47 |
DOIs | |
Publication status | Published - 6 Mar 2015 |
Managing salespeople strategically when promoting new products: Incorporating market orientation into a sales management control framework
Annie Chen, Norman Peng, Kuang-peng Hung
Research output: Contribution to journal › Article › peer-review