Managing salespeople strategically when promoting new products: Incorporating market orientation into a sales management control framework

Annie Chen, Norman Peng, Kuang-peng Hung

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)147-155
    JournalIndustrial Marketing Management
    Volume47
    DOIs
    Publication statusPublished - 6 Mar 2015

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