| Original language | Undefined |
|---|---|
| Pages (from-to) | 156-162 |
| Number of pages | 7 |
| Journal | Journal of Business Research |
| Volume | 81 |
| Publication status | Published - 2017 |
Me, my brand and I: Consumer responses to luxury brand rejection
D. Khalifa, P. Shukla
Research output: Contribution to journal › Article › peer-review