Original language | English |
---|---|
Title of host publication | Advances in Consumer Research |
Editors | K Diehl, C Yoon |
Place of Publication | St. Louis |
Publisher | Association for Consumer Research |
Volume | 43 |
Publication status | Published - 2015 |
Movie-Induced Tourism- Dual-route promotion of destination
Annie Chen, N Peng, K-P Hung
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review