Movie-Induced Tourism- Dual-route promotion of destination

Annie Chen, N Peng, K-P Hung

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsK Diehl, C Yoon
Place of PublicationSt. Louis
PublisherAssociation for Consumer Research
Volume43
Publication statusPublished - 2015

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